Ep 655: Counting the Cost: UK Gambling Advertising Scrutinised

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliot and iGaming Expert Editor Joe Streeter as the trio discuss the latest debate around UK gambling advertising and what the newly reported £2bn spend really means.Tune in to today’s episode to find out:Who published the reported £2bn gambling advertising study and where the numbers came fromWhether the data is reliable and why some argue the true figure is much lowerHow industry critics and reformists have reacted to the findingsWhat reduced advertising could mean for safer gambling and black-market risksHow cuts to gambling ad spend might impact UK media, sport, and the wider economyHost: Charlie HornerGuests: Martyn Elliot & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.