Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow

We review our latest work of the week including how to tell how AI will or won’t move ad budgets, an analysis of the potential combination of Publicis and LiveRamp and a review of our latest data on independent agency growth rates.

Episode metadata supplied by the publisher feed · Published Jan 9, 2026

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Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow

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