Ep 66 | B2B Corporate Events: Strategy, Design & Experience With Amanda Ma

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences. That's why we've invited Amanda Ma to help you elevate your B2B event playbook. Amanda is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency. Collaborating with renowned brands such as TikTok, Google, and East West Bank, Amanda and her team have established themselves as one of the most sought-after event firms in the industry. She's here to share her wisdom on the following: ✅ Ideal timing for hosting a B2B corporate event ✅ Benefits of hosting company-owned events ✅ The critical role of feedback loops from event attendees ✅ The winning IMPACT process for successful events ✅ Integrating attendee journey and event experience into event design Don't miss out on this insightful discussion! Tune in now. Connect with Amanda: On her LinkedIn: https://www.linkedin.com/in/amandamaimg/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined