Ep. 66 - How Storytelling And Simulators Can Close The Trades Labor Gap

The labor gap isn’t just a numbers story; it’s a connection and knowledge story. We bring on JJ Owen, executive director of the Skilled Careers Coalition and Skills Jam, to map a practical playbook for reaching Gen Z, transferring craft wisdom, and rebuilding the trades pipeline with real stories, real training, and real community.We start by unpacking why five pros exit for every one who enters—and how that compounds into lost know-how on jobsites. JJ shows how to meet young people where they are: TikTok, YouTube, classrooms, and jobsite tours. We talk about peer-to-peer storytelling, mentorship that actually transfers skills, and why polished content loses to authentic day-in-the-life clips that answer two core questions: Will I belong here? Can I grow here?From SkillsUSA’s Teamworks competition to paid high school apprenticeships, we spotlight models that work and the tools that accelerate learning. Simulators, AR, and VR aren’t toys; they’re bridges to confidence and safer first reps, whether you’re welding or running an excavator. On the retention side, we break down building an internal micro-training library so rookies show up prepared and foremen feel respected, not drained. That small shift creates buy-in on both sides and keeps culture strong.Along the way, we dig into “fans first” thinking for trades recruiting, partnerships with media and industry, and a mindset reset for leaders who are ready to adapt instead of complain. If you’re serious about hiring, training, and keeping great people, this conversation gives you a blueprint you can start using this week.Enjoyed the conversation? Follow Skills Jam on TikTok and YouTube, visit skilledcareers.org to connect, and subscribe to the show. Share this episode with a fellow builder and drop a review to help more blue-collar pros find us.ThumbtackStop spending all your time searching for weak leads. Book your personalized strategy session today!Blue Collar Performance MarketingClick the link above for a free marketing audit with insights to boost your blue collar business!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showTune in to the Blue Collar Business Podcast with Sy Kirby for the rawest, most relevant stories behind building a successful business in the trades. New episodes drop every Wednesday at 5 am CST—put your boots on and get ready to level up.Follow and stay connected:Website: bluecollarbusinesspodcast.comYouTube: youtube.com/@BlueCollarBusinessPodcastInstagram: @bluecollarbusinesspodcastTikTok: @bluecollarbusinesspodFacebook: Blue Collar Business PodcastLinkedIn: Blue Collar Business PodcastNever miss an update—follow, subscribe, and join the conversation!