Ep 67 – Amazon AU Black Friday Update

In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and what the data suggests about CPCs, ad strategies, and return on spend. You’ll also hear how smart Amazon Ads optimisation can drive organic ranking, strengthen Best Seller Rank, and influence performance heading into the December gifting period. It’s a data-driven, practical look at Black Friday on Amazon Australia that helps sellers and vendors identify where demand is shifting, refine their deal strategies, and apply these insights to strengthen next year’s event planning.