Ep 673: ITV Eyes Next Win on Bingo & Casino launch

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss ITV’s plans to expand its ITV Win platform with a new bingo and casino launch and whether the broadcaster can succeed in one of the UK gambling industry’s most competitive markets.Tune in to today’s episode to find out:What ITV has announced with its ITV Win bingo and casino expansion and why the timing matters post-BudgetHow important celebrity talent, brand familiarity and prime-time reach will be to ITV’s gaming ambitionsWhat lessons can be learned from ITV’s previous gambling ventures including Jackpot247The key commercial and regulatory challenges facing new entrants in the UK gambling marketWhether ITV Win can realistically become a mass-market operator or struggle in an ultra-saturated landscapeHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.