Ep 68 - Part 1: Small Tweaks to Double Your Return on Ad Spend - The Marketing Funnel

Send us a textIn this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS). They talk all about marketing funnel and why you should use different messaging and creatives for each funnel. What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages. 5 levels of a marketing funnel:Level 1 - people who never heard about youLevel 2 - people who have engaged with your brandLevel 3 - people who have gone to a product page but have not added to cartLevel 4 - people who have added to cartLevel 5 - people who have purchased a product from your pageMarketing funnel checklist:Does your funnel include interest-based targeting?Does your funnel include relevant ads?Does your funnel include relevant offers?Does your funnel include a sales page?Does your funnel include a retargeting campaign for page visitors?Does your funnel include a retargeting campaign for abandoned carts?Does your funnel include a retargeting campaign for to cross-sell to purchasersMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline