Ep 68. To The Bone: Watercooler Talk with Jim Raynor

In this conversation, shares his extensive background in athletic training and discusses the challenges faced by professionals in the field. He highlights the issues of burnout and moral injury, the need for a reevaluation of the business model, and the importance of advocacy and leadership. The impact of COVID-19 on athletic training is also addressed, along with the critical issue of professional identity. Jim emphasizes the role of social media in shaping discussions and the need for innovative solutions to navigate the future of athletic training. In this conversation, Jim Raynor discusses the evolving role of athletic trainers and the challenges they face in terms of job opportunities, value perception, and leadership within the profession. He emphasizes the importance of innovative business models, the need for advocacy and engagement to enhance the profession's standing in the healthcare system. Raynor also highlights the dichotomy between the roles athletic trainers are trained for and the positions they often find themselves in, urging for a reevaluation of the profession's value proposition and the need for a proactive approach to change.