Ep 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany Murphy

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.That leaves event marketers with a new question to ask themselves:Should we attend someone's event, or host our own user conference?That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:✅ How she executed a 1000-person US conference✅ Handling tricky situations when things don’t go as planned✅ The thought process and timelines behind every user conference✅ Effective budget management✅ And morePlanning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here’s your chance to learn the strategies for making your conference a success. Don't pass this up!Connect with Bethany:On her LinkedIn: https://www.linkedin.com/in/bethanyjmurphy/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined