Ep 69: Stories your Employer Brand Forgot to Tell

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode69 - - - - - EPISODE DESCRIPTION: Employer brand expert Ally Brown reveals why your employer branding must match the reality of the job—and how specific storytelling shifts can make your brand three times more trustworthy to top talent. - - - - - TODAY'S GUEST: Ally Brown leads employer brand and recruitment marketing at VCA Animal Hospitals, a leader in veterinary care and part of the Mars family of brands. In this role, she developed an award-winning employer brand from the ground up and is bringing it to life through content, storytelling, and experiences. With 15 years of diverse marketing and brand experience across multiple industries (automotive, software, hospitality, and commercial real estate), she has created sustainable results and award-winning programs for companies by engaging companies' most powerful asset – their people. She holds a bachelor’s degree from Ohio University and is a certified Employer Brand Strategist. Outside of work, she loves traveling, skiing, and spending time with family – including her fur human. Follow Ally Brown on LinkedIn: https://www.linkedin.com/in/allybrown4 - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance