Ep 691: Is World Cup 2026 a Game Changer for Betting and Fan Engagement?

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by his co-host and fellow SBC Media Manager Fernando Noodt, alongside iGaming Expert Editor Joe Streeter, as the trio discuss FIFA’s evolving relationship with the betting industry and what the 2026 World Cup could mean for fan engagement, commercialisation, and global wagering activity.Tune in to today’s episode to find out:What FIFA’s deal with Stats Perform reveals about its long-term fan engagement and data strategyHow FIFA’s historical stance on betting partnerships compares to this new commercial directionWhy a US, Canada and Mexico-hosted World Cup could accelerate betting-led commercialisationHow much could realistically be wagered globally during the first-ever 48-team World CupWhether the expanded tournament format will boost engagement or dilute the competitive edgeHost: Charlie HornerGuests: Fernando Noodt & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.