Ep 698: Brazil One Year On: Boom, Bust or Still Building?

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and Ana Maria Menezes, recently appointed Researcher for SBC Media, to break down Brazil’s first year as a regulated iGaming market and ask whether the long-awaited hype has finally matched reality.Tune in to today's episode to find out:How Brazil actually performed in its first year of regulated online betting and gamingWhether early revenue and participation figures justify years of global industry hypeWhat the data reveals about Brazilian player demographics and behaviourHow much tax revenue the Ministry of Finance has generated so farWhat lies ahead in 2026 as regulation evolves, elections loom, and black-market pressure growsHost: Charlie HornerGuests: Ted Menmuir & Ana Maria Menezes Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.