Ep 7. | Beyond the Feed #businessofinfluence

In this episode of Business of Influence, host Leroy Marc sits down with content creator and entrepreneur Melusi Thobela to unpack the realities of building a sustainable career in the creator economy through authenticity, consistency and strategic content creation.From filming homemade recipes in White River, Mpumalanga, to becoming a rising voice in South African digital media, Melusi shares how authentic storytelling and relatable content helped him build audience trust and grow his personal brand online.This conversation explores the shift from viral moments to long-term brand building, why creators need diversified income streams, and how balancing a 9-to-5 with content creation can create stability in an unpredictable digital industry.The episode also dives into creator burnout, audience engagement, social media pressure and the importance of building evergreen content that delivers lasting value beyond trends and algorithms.At its core, this is a conversation about entrepreneurship, digital influence and what it really takes to build a content career that is both impactful and sustainable in today’s social media landscape.If you are interested in content creation, influencer marketing, digital entrepreneurship or the future of the creator economy in South Africa, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.— Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Melusi:https://www.instagram.com/melusithobela_/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#CreatorEconomy #ContentCreation #DigitalMarketing #PersonalBranding