Ep. 7 Financial Literacy for Small Business (part 1): A conversation with Evelyn Aucoin

In this episode, Marlon interviews Evelyn Aucoin, a financial strategy and literacy expert, who shares her journey from a tumultuous childhood to becoming a successful business advocate. Evelyn discusses the importance of financial literacy for small business owners, emphasizing that understanding money math is crucial for making informed decisions. She highlights the role of a fractional CFO in guiding businesses through financial challenges and the necessity of having regular financial reports to maximize business value. The conversation also touches on resilience, the mindset around money, and the opportunities that arise from crises.Chapters 00:00 Introduction and Background07:09 Evelyn's Journey and Retirement09:43 Developing Fortitude and Resilience12:11 The Money Math Mindset14:43 Financial Controls and Mindset Shift23:09 The Mental Block and Running a Business Like a Hobby26:33 The Importance of Financial Controls35:14 The Role of a Fractional CFO in Decision-Making and Forecasting41:01 Introduction and Call to Action