Ep #7 | How this ERG Leader sent 150 Black ERG Members to AFROTECH

Meet Tia BradleyIn this inaugural episode of the ERG Movement Podcast, we sit down with Tia Bradley, a powerhouse ERG leader and co-chair of Intuit’s African Ancestry Network (their Black ERG). Tia shares her remarkable journey from starting as a customer service agent to spearheading initiatives that connect corporate goals with ERG strategies at Intuit, the makers of QuickBooks, TurboTax, Credit Karma, and MailChimp. Tia dives into how she led her team to create a groundbreaking presence at AfroTech, from securing tickets for 50 employees in 2019 to sponsoring a booth and coordinating 150 attendees in Austin in 2022. She reveals her step-by-step process of aligning ERG goals with corporate objectives, crafting a compelling business case, and measuring success through impactful metrics. Whether you're curious about leveraging ERGs for talent acquisition, enhancing employee engagement, or creating unforgettable conference experiences, Tia’s insights are a masterclass in turning vision into action. Tune in to hear from a dynamic leader who's transforming the way ERGs drive change within their organizations. Connect with Tia Bradley on LinkedIn: https://www.linkedin.com/in/tialbradley/ #ERGLeadership #AfroTech #CorporateInclusion #TalentAcquisition #EmployeeEngagement #BlackHistoryMonth #TheERGMovement #theERGMovement #TheERGHomegirl