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Ep 7: Innovation Through Iteration: The Hush Blankets Story with Aaron Spivak episode artwork

EPISODE · Feb 7, 2022 · 1H 4M

Ep 7: Innovation Through Iteration: The Hush Blankets Story with Aaron Spivak

from Ecom Alphas · host Aaron Spivak, Lior Ohayon

Hush Blankets have just been acquired by Sleep Country Canada for a 52% stake, totaling over $25 million.Listening to Aaron though, one of two co-founders, it isn't a surprise the success they're now experiencing.And it definitely didn't start that way...Topics Covered:Transitioning from just weighted blankets into a Sleep brandBuilding a real community and marketing in 2022The backstory to the Dragons Den pitchHow they launched one of the top 10 most successful Kickstarter campaign everMax pain moments and the early days of HushFollow Aaron, Lior, and their amazing team on their global expansion.Hush Blankets Community: www.facebook.com/hushblanketsAaron Spivak: www.linkedin.com/in/aaron-spivak-hushblankets/Lior Ohayon: www.linkedin.com/in/lior-ohayon/Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

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Hush Blankets have just been acquired by Sleep Country Canada for a 52% stake, totaling over $25 million. Listening to Aaron though, one of two co-founders, it isn't a surprise the success they're now experiencing. And it definitely didn't start that way... Topics Covered: Transitioning from just weighted blankets into a Sleep brandBuilding a real community and marketing in 2022The backstory to the Dragons Den pitchHow they launched one of the top 10 most successful Kickstarter campaign ev...

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Ep 7: Innovation Through Iteration: The Hush Blankets Story with Aaron Spivak

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