EPISODE · May 29, 2023 · 23 MIN
Ep. 7: Tracy McCoy talks about ways to optimize your paid ads for more emotional connections
from CanopyIQ · host Canopy
Episode 7 of the CanopyIQ features a conversation between host Adam Wilensky and Tracy McCoy, CEO & Founder at Get Fish Slapped. In this episode, Tracy and Adam discuss marketing on Facebook: creative, targeting, storytelling, creating a more personal connection through content, and more. Tracy’s Tips for Paid Creatives Short text on images: Long text on images will not be prioritized over images with little to no text. Create attention-grabbing thumbnails and hooks in short-form video content to capture viewer in 15sec or less Upload various sizes of creatives and customize your ad placements Add movement to your photos and videos Use CTA buttons Tracy talks in more detail about how she is connecting to customers' emotions with the content they are putting in front of them everyday. Social media is the vehicle to tell a story, and is an opportunity to share information and connect with customers on a more personal level. Listen to the full episode to learn more about the elements to optimizing your ads on Facebook, how AI Connect with Tracy Connect on LinkedIn Learn more about Get Fish Slapped
What this episode covers
Episode 7 of the CanopyIQ features a conversation between host Adam Wilensky and Tracy McCoy, CEO & Founder at Get Fish Slapped. In this episode, Tracy and Adam discuss marketing on Facebook: creative, targeting, storytelling, creating a more personal connection through content, and more. Tracy’s Tips for Paid Creatives Short text on images: Long text on images will not be prioritized over images with little to no text. Create attention-grabbing thumbnails and hooks in short-form video content to capture viewer in 15sec or less Upload various sizes of creatives and customize your ad placements Add movement to your photos and videos Use CTA buttons Tracy talks in more detail about how she is connecting to customers' emotions with the content they are putting in front of them everyday. Social media is the vehicle to tell a story, and is an opportunity to share information and connect with customers on a more personal level. Listen to the full episode to learn more about the elements to optimizing your ads on Facebook, how AI Connect with Tracy Connect on LinkedIn Learn more about Get Fish Slapped
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Ep. 7: Tracy McCoy talks about ways to optimize your paid ads for more emotional connections
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