EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data. Here's what we're diving into: Defining Data Types: Zero Party, First Party, Third Party Understanding Third-Party Data and Compliance Regulations Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It First-Party Data – How to Leverage Behavior-Based Data Third-Party Data – How and When to Use It Helpful Tools for Third-Party Data Collection Best Practices and Mistakes to Avoid ______ 00:00 Introduction to Visitor Data Identification 02:22 Hot Off the Press: iOS 18 and RCS 03:56 Defining Zero, First, and Third Party Data 06:30 Collecting and Using Zero Party Data 11:53 Exploring Tools for Data Collection 13:44 Leveraging First Party Data for Segmentation 16:04 Understanding Third Party Data and Compliance 17:54 The Impact of Cambridge Analytica on Privacy 18:08 The Benefits and Concerns of Third-Party Data 18:39 Regulations and Tools for Data Privacy 24:39 Leveraging Third-Party Data for Marketing 28:48 Best Practices and Mistakes to Avoid 32:36 Conclusion and Next Episode Preview ______ Follow Jimmy & Chase on social Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!