Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold

In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever. However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training. That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of Marlys Arnold, a seasoned trade show consultant and author of two books: "Build a Better Trade Show Image" and "Exhibit Design That Works: Create a Trade Show Display That Gets Noticed & Gains Clients." She delivers key insights on: ✅ The ten commandments of booth staffing ✅ The Exhibitor Education Manifesto: why exhibitors must prioritize education ✅ Defining the elements of effective lead management and post-show analysis for companies ✅ And much more Whether you're a seasoned pro or a novice, equip yourself for success on the exhibition floor. Don't just adapt; thrive! Connect with Marlys On her LinkedIn: https://www.linkedin.com/in/marlysarnold/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined