Ep 70: When Business Doesn’t Feel Right: A Wake-Up Call for Birth Workers

Have you ever been offered something in your business that looked brilliant on paper — but felt wrong in your gut?A collaboration, a speaking gig, a brand opportunity, a new direction for your work — and instead of excitement, you felt unsettled, conflicted or quietly uncomfortable.If you’re a doula, lactation consultant, antenatal educator or birth worker, this experience is far more common than you might realise.In this episode, I’m talking about mission, principles and values in your birth work business — what they actually are (not the fluffy corporate version) and why they quietly shape every decision you make, whether you realise it or not.This is not about branding or writing something pretty for your website. It’s about clarity, alignment and confidence in how you run your business.Episode Timestamps: Mission, Principles & Values in Your Birth Work Business01:10 – “It looks good on paper but feels wrong” Why so many birth workers struggle with business decisions despite being highly skilled02:40 – Why strategy alone isn’t enough in a birth work business The missing foundations beneath marketing, pricing and Instagram tactics04:10 – What mission, principles and values really are (not the fluffy version) Why this is about clarity and alignment, not branding06:00 – What happens when your business feels misaligned How saying yes to the wrong things slowly disconnects you from your calling07:30 – Using your mission and values as a decision filter in business How to decide what to say yes and no to as a birth worker11:10 – My own mission statement as a birth worker How evidence-based care, human rights and social justice shape my work13:30 – Why your mission is more than a website statement How it guides your services, marketing and long-term direction15:10 – What values are (and what they are not) Why values are not personality traits or buzzwords18:40 – Fear vs misalignment in business decisions How to tell the difference between nerves and true value conflict20:30 – What happens when you ignore your values Cognitive dissonance, regret and ethical drift in business22:40 – What a values-driven organisation looks like in real life Lessons from working in a homeless charity with lived organisational values25:10 – Stewardship and quality as working business values How real values guide everyday decisions, not just big ones27:30 – How this shaped how I run my own business today Applying organisational values to a solo birth work business29:00 – Saying no to misaligned opportunities (even good ones) Why I declined a major speaking opportunity on ethical grounds34:00 – How values guide content and visibility decisions Why I sometimes don’t post things that don’t align, even if they’d perform well36:20 – Why mission and values make business simpler, not harder Reducing decision fatigue and overwhelm in self-employed birth work38:00 – Using your mission and values when you feel unsure How written clarity helps you decide whether something is fear or misalignment40:00 – Invitation to reflect on your own mission and values Why every doula, lactation consultant and antenatal educator needs this foundation41:30 – Support inside Your Birth Biz & closing thoughts Building a sustainable birth work business from the inside outGet the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In