Ep 704: Advertising, Regulation and Confidence: Inside the BGC’s Latest Research

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council’s latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK’s media and sports ecosystem.Tune in to today’s episode to find out:What the BGC’s research actually tells us about falling marketing spend and who commissioned, funded and shaped the reportWhy a reduction in advertising may signal deeper uncertainty across UK-licensed operatorsWhether lower gambling visibility is really a “win” for critics of the industry’s media presenceHow cuts to gambling advertising could ripple through sports, marketing and broadcast sectorsIf reduced legal advertising risks creating space for illegal operators and more work for the new Illegal Gambling TaskforceHost: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.