Ep 708: Road to Rio: Are Prediction Markets Ready for Brazil?

In today’s episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio.In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil’s newly regulated market is ready for prediction markets and who should really be calling the shots.Tune in to today’s episode to find out:Why Brazil’s stock exchange (B3) is eyeing prediction markets as early as March or AprilWhether prediction markets belong under betting regulation or financial oversightHow recent court rulings could limit regulators from overstepping their authorityThe critical role of Pix, banks, and the Central Bank in enabling or blocking new verticalsWhy operators are taking a cautious “wait and see” approach before entering BrazilDon’t forget to catch Hugo at:The Tax Game: Who Plays, PaysStage 1 – LeadershipLaunched at 12% GGR under Law 14.790/2023, Brazil’s market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up.Get tickets now !!!Host: Fernando NoodtGuests: Ana Maria Menezes & Hugo BaungartnerProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.