Ep 71: Edgecom Energy | Cracking GTM in Long Cycle Industrial Markets

In this episode of the Maritime SoftwareHub – The People Podcast, host Callum Beaumont speaks with Tanner Behrend, VP of Strategic Growth at Edgecom Energy.They discuss the intricacies of building go-to-market strategies in the energy management sector. He shares insights on customer engagement, the importance of education in sales, and the dynamics of sales cycles.Tanner emphasizes the need for a well-structured commercial team and the role of customer success in ensuring long-term satisfaction. He also touches on the significance of decarbonization efforts and how they relate to cost savings for clients. The conversation concludes with valuable tips for aspiring leaders in revenue-focused roles.If you want to reach out to Tanner, please feel free to connect with him on LinkedIn.++This podcast is brought to you by Cordell Beaumont, the specialist maritime software, commodity insights, and carbon intelligence recruitment agency.