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Ep. 71: Preparing for a Content Marathon episode artwork

Aug 8, 2015 5 min

Ep. 71: Preparing for a Content Marathon

from Content Inc. Podcast's tracks Hosted by Content Inc. Podcast

Here's the thing...if you are just starting out with a Content Inc. model and feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc. Joe Pulizzi reminds you that developing, implementing, and tracking marketing around content is a process. One that can take up to a year or longer to bear results. It's about building an audience and providing value to them consistently. Prepare for your content to be a marathon, not a sprint.

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Ep. 71: Preparing for a Content Marathon

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This episode is 5 minutes long.

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This episode was published on August 8, 2015.

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