Episodes
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Ep. 118: Kickstart Your Content by Leveraging Native Advertising
Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc. Joe Pulizzi shares how native advertising is the gateway drub for true content marketing and though it may have it's critics, is not necessarily a bad idea....
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Ep. 117: Falling for the Social Media Trap
Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc. Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of...
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Ep. 116: Your 6 Step Goal-Setting Process
In this episode of Content Inc. Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and...
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Ep. 115: A Mission Bigger than You in 2016
Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc. Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than…
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Ep. 114: 3 Content Predictions for 2016
As 2015 winds down to a close and the New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc. Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016.
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Ep.113: Taking the Glory Road
This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc. Joe Pulizzi shares why backbone will win out with content marketing in 2016....
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Ep. 112: Less Content Is an Easy 2016 Prediction
"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc. Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over...
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Ep. 111: Star Wars Is Content Marketing
What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc. Joe Pulizzi says...everything. The movie is expected to break box office records worldwide and, of course, this will bring about big revenue dollars for Disney and...
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Ep. 110: The Perfect Content Product
What makes up the perfect content product? In this episode of Content Inc. Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real-time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model....
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Ep. 109: The 5 Rings of Insight for Buyer Personas
In this episode of Content Inc. Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has…
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Ep. 108: Rethinking the Value of Content
The individual pieces of content you create are not valuable. In this episode of Content Inc. Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. the individual output of each platform. The collection of assets is what creates and keeps your audience...
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Ep. 107: Plan for Less to Provide More
In this episode of Content Inc. Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We should plan for creating the least amount of content that we can have the maximum amount of impact". Really ask yourself the tough questions as you...
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Ep. 106: Get Rid of All the Salespeople
In this episode of Content Inc. Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning the lotto delusions". Yes, there are marketing teams that are doing content marketing wrong, but…
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Ep. 105: Michael Jordan and Setting Goals
Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode of Content Inc. Joe Pulizzi makes the connection of how Michael Jordan had really, just one big goal for...
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Ep. 104: What the Heck Is a Documented Content Marketing Strategy
Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc. Joe Pulizzi breaks down the key elements you need when developing a written...
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Ep. 103: The Importance of Failure
Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving force that gets you to your biggest success. This is not a new idea, but in a time when only about 30% of...
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Ep. 102: Are You Telling a Different Story
It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc. Joe Pulizzi reminds you to not only create content, but to tell a different story. Find the content gap in...
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Ep. 101: The One Change in Focus You Need Now
In this episode of Content Inc. Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach…
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Ep. 100: Why Nike Should Buy Grantland
The recent announcement of ESPN's decision to shut down their site Grandland has caused a bit of a stir in the online world. In this episode of Content Inc. Joe Pulizzi shares why brands such as Nike or Under Armour should consider purchasing Grantland as part of their content strategy. With...
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Ep. 99: And Social Media Taketh Away
Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc. Joe Pulizzi discusses the latest platform to change up their model and require users to make decisions on their...
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Ep. 98: 3 Ways To Break Content Insanity
Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of Content Inc. Joe Pulizzi shares three ways you can get more focused with your content marketing efforts...
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Ep. 97: 5 Thoughts To Change Your Content Marketing
In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet, most of these same content marketers admit that they are not being successful with their efforts. In...
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Ep. 96: Do You Believe You Are Limited?
A self-fulfilling prophecy is when what we believe actually stands as our truth, especially when it is a limitation to success. In this episode of Content Inc. Joe Pulizzi dares you to move away from your self-fulfilling prophecy of not succeeding with a Content Inc. model for your business and...
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Ep. 95: What You Need to Know About Time Buying Hello Giggles
This week Time Inc. made headlines when they announced their purchase of the female friendly blog site, Hello Giggles. It is estimated that this blog site , that is only a few years old, was purchased for somewhere between $20 and $30 million dollars. In this episode of Content Inc. Joe Pulizzi...
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Ep. 94: The Warren Buffett 25-5 Method
The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc. Joe Pulizzi shares the Warren Buffet 25-5 Method of making your list of goals and working on them over…
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Ep. 93: Luck Has Nothing to Do with It [A Call to Arms]
In this episode of Content Inc. Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an "overnight success", Joe is very clear that getting to where he is today took a lot of blood, sweat and tears...
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Ep. 92: Measure Content Marketing Like a Product
As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc. Joe Pulizzi discusses how content marketing measurement needs to move beyond the campaign mindset and toward the idea that it is an asset for your company. If you treat your content like a...
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Ep. 91: Oh No...Twitter to Drop Share Counts
Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will negatively impact businesses using the social media site. In this episode of Content Inc. Joe…
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Ep. 90: The Kurzweil Effect on Communications
In this episode of Content Inc. Joe Pulizzi addresses what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each…
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Ep. 89: Why Quirky Works
In this episode of Content Inc. Joe Pulizzi shares how creating something unique and connected to only your brand can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of...
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Ep. 88: Heading Into the Trough of Disillusionment
Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc. Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for…
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Ep. 87: Getting Your Goals in Order – Now
If it's not written down, it doesn't happen. In this episode of Content Inc. Joe Pulizzi discusses the importance of doing two simple things that can steer you on a successful path. Write down your goals. Review your goals on a regular basis. It sounds so simple and we know it's a pretty simple...
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Ep. 86: Stay Away from Shiny Objects
It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny objects at bay. Now, with all the digital distractions, this challenge has increased exponentially. In this...
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Ep. 85: Making the Hard Choice Is the Only Choice
Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc. Joe Pulizzi challenges you to think differently when it comes to your content marketing strategy. Every Content Inc. example of success has done the same thing: they focused on one…
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Ep. 84: Creating Content Envy
Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc. Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is...
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Ep. 83: Why You Need to Start Freewriting
Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or not content at all. In this episode of Content Inc. Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a...
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Ep. 82: How Digital Photography School Rocks a Content Mission
Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, he wants to share it with his audience. In this episode of Content Inc. he discusses how Darren Rowse…
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Ep. 81: Building Your Content Marketing Fantasy Team
It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key platform as your running...
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Ep. 80: Haters Gonna Hate
Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may not resonate with everyone and negative reactions, comments and reviews will more than likely come your way. In this episode of Content Inc. Joe...
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Ep. 79: The Leading Expert in the World
If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc. Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need…
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Ep. 78: Hopefully We Won't Lose Our Way Again
To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc. Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first half of...
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Ep. 77: The Manual You Probably Don't Have But Need
Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc. Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute...
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Ep. 76: 7 SEO Questions You Need to Ask Today
Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of…
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Ep. 75: Create Less Content Every Day
For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc. Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of...
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Ep. 74: Where Will You Be in 2025?
Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc. Joe Pulizzi challenges you to take a good look at where you really want to be in ten years: financially, physically, spiritually, mentally, your family goals and...
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Ep. 73: Three Ways to Buy Your Company Patience
It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc. Joe Pulizzi shares three ways you can possibly buy time while implementing a content marketing program for...
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Ep. 72: Things You Should Never Do Yourself
As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are not suited for you and find talented employees or contractors to do them for you. In this episode of...
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Ep. 71: Preparing for a Content Marathon
Here's the thing...if you are just starting out with a Content Inc. model and feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc. Joe Pulizzi reminds you that developing, implementing, and tracking marketing around content...
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Ep. 70: A New Content Role You Need to Consider
Creating new content is great, but it does take a lot of effort. But perhaps, new content is not always the way to go. In this episode of Content Inc. Joe Pulizzi discusses a new content role that you may want to consider for your content marketing team: Chief Content Curator. This role is...
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Ep. 69: The Why Exercise
The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of Content Inc. Joe Pulizzi teaches "The Why Exercise", an easy, yet very effective exercise that will…
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