Ep. 72 - Build Better, Share Louder

Ever feel like the dirt world is being defined by people who’ve never set foot on a job site? We brought in Aaron Witt to flip that script with a clear, practical playbook for blue-collar storytelling, leadership development, and building a pipeline of talent who actually understands the work. Aaron walks through his journey from pipe crew laborer to scaling BuildWitt into training and events that put people first, then shows why the simplest moves, like posting on LinkedIn daily, beat expensive, complicated marketing plans.We unpack how transparent project storytelling can turn public skepticism into support, and why the most effective recruiting content is the human side: the operator who solved a tricky grade, the foreman who coaches new hires, the team that delivered safe work under pressure. The conversation gets personal, too. We talk mental health with honesty, non-negotiable habits that compound (read ten pages, train, write), and the reminder that winning at home is the base for leading at work. If leaders don’t go first, with vulnerability, clarity, and consistency, no marketing agency can fix what’s missing.Dirt World Summit comes up as more than an event; it’s a catalyst. The goal isn’t to be the biggest conference. It’s to feed the hungriest 1,250 leaders so they return to their crews with tools, focus, and a fire to raise standards. Expect insights on making projects visible to the public, practical outreach like school visits and job site tours, and a straightforward mandate: own your narrative or someone else will. One habit, one post, one conversation at a time, we can attract the next generation and build companies that are more than projects and paychecks.If this resonates, follow, share with a teammate, and leave a review. Your voice helps more builders find the show, and helps the dirt world keep raising the bar.Support the showTune in to the Blue Collar Business Podcast with Sy Kirby for the rawest, most relevant stories behind building a successful business in the trades. New episodes drop every Wednesday at 5 am CST—put your boots on and get ready to level up.Follow and stay connected:Website: bluecollarbusinesspodcast.comYouTube: youtube.com/@BlueCollarBusinessPodcastInstagram: @bluecollarbusinesspodcastTikTok: @bluecollarbusinesspodFacebook: Blue Collar Business PodcastLinkedIn: Blue Collar Business PodcastNever miss an update—follow, subscribe, and join the conversation!