Ep 72 | Greatest Hits: Experiential Marketing, Increasing ROI, and Brand Word of Mouth with Dan Gingiss

As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same people repeat the same mistakes of the past. That's why we decided to bring back one of our most popular episodes from last year, and share this conversation with Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.” After spending over two decades leading companies in both Customer Experience and Marketing, Dan let us in on their secret to success! He touched upon topics such as: - How event marketers should be reverse engineering the experiences they create - The WISER framework (and how it applies in events) - How to focus on experience and know what strategies to implement - And much much more! Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks. Connect with Dan: On his LinkedIn: https://www.linkedin.com/in/dangingiss/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined