Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally

Highlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness