Ep 720: Africa’s iGaming Evolution: Localisation, Technology & the Fight for Market Share

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa’s iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.Tune in to today’s episode to find out:Why African operators were forced to build in-house platforms after broken promises from legacy European providersHow EveryMatrix is taking a selective, regulation-first approach to entering African marketsWhy treating Africa as one “homogeneous” market is a major mistakeHow tools like the Engage Suite and Bonus Guardian are helping operators boost retention while combating bonus abuseWhat it really takes to compete in highly consolidated markets like South Africa and fast-growing mobile-first regions such as KenyaHost: Charlie HornerGuest: Mark SchmidtProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.