EP 722 [ENCORE] Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human******************************This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.00:00 Introduction: The Coffee Industry's Value Proposition Crisis00:41 Sponsorship Message: Become a Coffee Consultant01:19 Series Overview: Coffee Crisis from the Producer's Perspective01:49 Reevaluating Coffee Buying Practices03:25 Understanding Market Forces and Financial Impacts07:00 Hedging Strategies for Coffee Producers10:22 Challenges in Specialty Coffee Quality and Market17:59 Impact of Climate Change on Coffee Production23:45 The Need for Industry-Wide Conversations and Solutions26:41 Conclusion: Opportunities for Industry Reflection and GrowthConnect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Support this podcast by supporting our Patreon:https://bit.ly/MIFPatreonThe Daily Coffee Pro by Map It Forward Podcast Host: Lee Safarhttps://www.mapitforward.coffeehttps://www.instagram.com/mapitforward.coffeehttps://www.instagram.com/leesafar••••••••••••••••••••••••••••••••🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••🎙 Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:📧 email: support @ mapitforward.org💻 Website https://mapitforward.coffee/contact🤳 Instagram: https://www.instagram.com/mapitforward.coffee/📧 Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••