Ep 726: SBC Summit Rio Day 2: Brazil’s iGaming Under Pressure

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America’s gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil’s regulated market.Tune in to today’s episode to find out:Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.How increasing taxation across Latin America, including Brazil, Colombia and Peru, is putting pressure on licensed operators.Why excessive fiscal policies risk fuelling the illegal betting market, where player protections and tax contributions are absent.The biggest compliance challenges facing operators, including costly tech and regulatory fees that threaten smaller local brands.What the industry must do to improve its public image, from stronger CSR initiatives to better education of lawmakers ahead of key elections in 2026 and 2027.Host: Fernando NoodtGuests: Ana Maria Menezes & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.