EP 73: Our 5 step ESP migration warmup guide

Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step warmup framework brands should follow when switching platforms. From setting up a fresh sending domain to segmenting smarter than 90 day openers, this is the most practical deliverability episode we've done.EP 73: Our 5 step ESP migration warmup guideHere's what they cover:The three reasons most ESP migrations fail before they startStep 1: Setting up a fresh subdomain and authenticating SPF, DKIM, and DMARCStep 2: Configuring platform settings before sending a single emailStep 3: Connecting your store and rebuilding your flows the right wayStep 4: The segmentation strategy that separates buyers from prospects and why it mattersStep 5: Monitoring reputation by TLD and what to do when things go wrongWhen to hire help and what a managed migration actually costsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:44 Why most ESP migrations fail before they even start05:55 Step 1: Setting up your new subdomain the right way09:26 Step 2: Configuring your platform settings before you send anything11:24 Step 3: Getting your store integration right15:06 Step 4: Building your segmentation strategy for warmup20:09 Step 5: How to sequence your daily sends during warmup24:34 The metrics that tell you your warmup is actually working28:31 What to do when deliverability drops mid warmup 30:06 How to diagnose a technical issue vs a burnt domain31:26 DIY migration vs working with a professional33:40 Recap of all five steps and final thoughts_____Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!