Ep 73 | The Data That Can Prove (And Predict) the Value of Your Events with Mark Brewster

We all know events walk a tightrope, especially when stakeholders scrutinize every penny and the environmental impact of corporate decisions is under a magnifying glass. But time and time again, the persistent challenge lies in the elusive measurement of event success. The absence of a reliable framework jeopardizes companies' ability to showcase the ROI of event marketing, raising doubts about the continued significance of these engagements. For our kickoff live show in 2024, we're handing the mic to Mark Brewster, CEO and Founder of Explori. He's here to uncover the challenges in the trade show and event industry caused by the lack of measurement. With over 12 years of expertise, Explori's platforms have empowered event professionals with essential data and insights, enabling them to create better, more impactful events. Learn about: ✅ Why measurement has always been a hard problem to solve ✅ What is at stake if we don’t act on it ✅ Effective ways to prove the value of event marketing Join us as we navigate complexities, demystify challenges, and explore practical solutions for a data-driven future in event marketing. Connect with Mark On his LinkedIn: https://www.linkedin.com/in/mark-brewster-09931221/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined