Ep 73. Why I Rebranded (and How to Name or Rename Your Business)

Naming your business can feel like one of the biggest, most loaded decisions you’ll ever make, especially when you work in the birth and postpartum space, where identity, values, and care are so closely tied to what we do.In this episode, I’m sharing the full story behind my recent rebrand to Your Birth Biz, why I moved away from The Pregnancy & Postnatal Entrepreneurs Collective, and what the process taught me about fear, confidence, and allowing your business to evolve as you do.I also take you back to the very beginning, to when I was naming my antenatal education business, My Baby Beginnings, and how I deliberately chose a name that could grow with me over time. From there, I explore the common tension between choosing a strong “brand” name versus a more SEO-friendly, descriptive business name...and why there isn’t one right answer.This episode is part personal story, part practical guidance, and part permission slip. Whether you’re naming your business for the first time or wondering if the name you chose no longer fits, this conversation is for you.In this episode, we cover:Why I originally chose the name Pregnancy & Postnatal Entrepreneurs CollectiveHow fear and a desire to “include everyone” can influence business namingThe difference between a brand name and an SEO-friendly name (and the pros and cons of each)Practical tips for naming your business when you’re starting outWhy your business name is not a lifetime sentenceHow to recognise when it might be time to rebrandWhat Your Birth Biz stands for now, and who it’s forThis episode is for you if:You’re stuck trying to name your birth or postpartum businessYou’re worried about choosing the “wrong” nameYou feel disconnected from your current brand or business nameYou want to build a business that’s ethical, sustainable, and aligned with your valuesAt its core, this episode is about permission — permission to grow, to change, and to choose what supports you now, not just what felt safe at the beginning.✨ Explore the new website at yourbirthbiz.com ✨ Join the conversation in the Pregnancy & Postnatal Entrepreneurs Collective discussion groupGet the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In