Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition

Highlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness