EP 764: From Fringe to Mainstream: The State of Trail Running in 2026

What happens when a once-fringe sport starts to go mainstream — and can it grow without losing its soul? In this episode of Trail Runner Nation, we sit down with Jamil Coury, founder and CEO of Aravaipa Running and publisher of UltraRunning Magazine, to explore the State of Trail and Ultrarunning in 2026. Jamil shares a 30,000-foot view of how the sport has evolved over the past decade, from participation and media coverage to rising expectations around professionalism and athlete experience. We discuss the emergence of 200+ mile races, the power of livestreaming and storytelling, and how technology is changing how runners train, race, and engage with the sport. The conversation also tackles cost, accessibility, and the growing presence of corporate influence, alongside the responsibility of race directors as stewards of ultrarunning's culture. Throughout it all, Jamil reminds us why the sport still works — community, shared suffering, and a deep respect between elites and back-of-the-pack runners alike. Follow Aravaipa Running on Instagram to find out more about the upcoming movie, "The Cutoff" Get the NEW "1 > 0" running hat HERE.