EPISODE · Aug 6, 2026 · 12 MIN
EP | 766 - The Easiest Strategy To Overcome The "I Need to Talk to My Spouse" Objection I've Ever Heard
from The Fitness Business Podcast with Erin Dimond and Jordan Dugger
We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence. "I need to talk to my husband." And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. Three questions into the call I hear it, and I feel awkward objection handling that early, so I just kind of keep going and hope it goes away." Look, if you sell to women, this is your number one deal killer. It's not price. It's the husband. So in this episode I'm going to give you the full playbook. Two ways to handle it live on the call, word for word, and then the one asset that kills it before you ever get on the call. And that asset came from a guy on our team named Danny, who dropped it on that call, and I stopped and said out loud, I have never thought of that in my entire career. Time Stamps: (0:15) The Spousal Objection (1:30) What's Behind The Objection (8:10) Spouse Testimonials (11:40) The Future Of This Show ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram
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EP | 766 - The Easiest Strategy To Overcome The "I Need to Talk to My Spouse" Objection I've Ever Heard
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