The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Last Tuesday I spent five hours getting my daughter a passport. Five hours. Flew to Chicago. Stayed overnight. Sat in the passport office at 9:15 in the morning. And before that, four hours pulling documents together, finding out our printer was broke, and driving to go buy a printer. Who even uses printers. And that was the single best proof I've ever had that any of this actually worked. Not a revenue screenshot. Not the exit. A boring Tuesday I got to waste on purpose. We built and sold this thing. 4,600 plus coaches through IFCA. This is legitimately my last week inside the company. And I spent about eight years chasing a word I couldn't have defined for you if you'd asked me. That word is freedom. In this episode I'm going to give you the four bosses you answer to on the way to freedom, and then I'm going to put my actual numbers on the table and try to break them in front of you.   Time Stamps:   (1:08) Getting A Passport of Marlee (2:35) Arriving At Freedom (6:54) Boss #3 (9:45) Boss #4 Is You (12:00) The Freedom Formula ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence. "I need to talk to my husband." And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. Three questions into the call I hear it, and I feel awkward objection handling that early, so I just kind of keep going and hope it goes away." Look, if you sell to women, this is your number one deal killer. It's not price. It's the husband. So in this episode I'm going to give you the full playbook. Two ways to handle it live on the call, word for word, and then the one asset that kills it before you ever get on the call. And that asset came from a guy on our team named Danny, who dropped it on that call, and I stopped and said out loud, I have never thought of that in my entire career.   Time Stamps:   (0:15) The Spousal Objection (1:30) What's Behind The Objection (8:10) Spouse Testimonials (11:40) The Future Of This Show ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

I almost didn't record this episode. Talking about money on the internet is weird. Half the comments will tell you you're an idiot. The other half assume you're bragging. But over the last few months I've realized something. I've shared a lot about building wealth. I've never really shared what happens after. Jordan and I have built roughly a $12.5 million net worth. We've sold businesses. We've invested millions. We've made some incredible decisions. We've also made some really average ones. And today I simply want to show you exactly how we think. This isn't financial advice. Honestly... This is almost more of a diary. I'm not here to tell you what to invest in. I'm simply pulling back the curtain on what we've done, what has worked for us, what hasn't, and how we're thinking about the next thirty years.   Time Stamps:     (0:20) Why I'm Nervous About This Episode (5:30) Money Is A Scoreboard (10:10) Entrepreneur vs Investor (13:28) What The Portfolio Looks Like  (20:10) Taking Risks  (21:38) The Retirement Era (23:55) Freedom vs Size of Home (25:15) The Lesson Is The Strategy ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more.   Time Stamps:   (0:00) Will Smith Mindset Hack (0:50) My Recent Overwhelm (3:07) The 3 Types of Bricks to Lay (6:00) The Main Takeaway ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

DM Us "Unbanned" On Instagram For The Full Cheat Sheet Mentioned In Today's Episode   Three weeks ago I watched an account we'd spent years building start getting hit with restriction after restriction. DMs blocked. Links blocked.  A post removed.  Every few days, a new one. And here's the thing. We hadn't done anything wrong. If you've seen creators with hundreds of thousands of followers getting banned out of nowhere, this episode is the playbook I wish I'd had before it started happening to us.   Time Stamps:   (1:10) Avoid Getting Banned or Restricted (2:45) DM "Unbanned" For Our Cheat Sheet (4:30) Using VPN's (6:20) Vary Your DM Responses (7:37) What Happened To Us (8:35) The Foundation and Team Access (11:49) If You Get Restricted Do This (14:15) Refuse To Give Up (15:47) Final Thoughts ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

If you would've asked me ten years ago what having a $12.5 million net worth would feel like... I would've gotten almost every answer wrong. I thought it would feel exciting. I thought I'd wake up every day feeling like I'd won the game. I thought I'd want a bigger house. A nicer car. More stuff. More status. I thought I'd finally feel like I'd "made it." Instead... Life got quieter. I became more interested in protecting what I'd built than chasing more. The things that bring me the most joy still don't cost any money. And one of the strangest side effects of all... I'm happier than I've ever been, but not for any of the reasons I thought I would be. I'll explain why I'm happier than I've ever been and what this stage feels like to me, why you should have a number you're striving for, and more!   Time Stamps:   (0:50) What It Feels Like To Retire (3:15) How We Built Our Net Worth  (6:00) Does Money Decrease Stress? (7:45) My Husband Jordan and Risk (9:05) Why We Still Work (11:38) When Is Enough "Enough"? (16:45) Peace and Quiet (19:30) How I Define Wealth ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More. We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are actually delivering as a coach. Topics include:   6 and 7 Figure Delivery Models Phase 1: 0-10k a Month Why I'm Talking About This Justin and I's Summer Assault Challenge People Don't Buy Programs The 5 Deliverables What You Actually Deliver Phase 2 ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More. If the business math behind scaling has ever felt daunting to you, I want you to listen to this episode, save it, and come back to it a couple times so the nuances sink in.  The way I break down today's episode from a monthly revenue target goal to what needs to happen each day might be the unlock you need to understand what's expected of you and how to get what you want in your business.   Time Stamps:   (0:58) Getting To 30k Months (1:20) Your LTV (7:48) Before You Turn On Ads (9:02) Huge Announcement ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coaching company with a small following using a few key tactics in your marketing.   Topics include:   - What is an Influencer? - Does Size Matter? - Tokyo Analogy - Showing Character in Content - Affinity - Action - Bringing it All Together ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

After selling IFCA and after spending time with friends and family at our lake house this 4th of July weekend, one of the greatest things we did to get where we are today is investing in ourselves. We've invested over 7 figures into our development both personally and professionally and we are enjoying the fruits of those investments now and you can have everything you want in this life too but it starts with being bold enough to invest in yourself. Topics include:   - Two Beliefs - Saving vs Investing Money - Investing in IFCA - Warren Buffett's Beliefs on Investing - What We've Invested ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode.   Time Stamps:   (0:30) When I Solve "X", Everything Will Be Easier (4:25) The Low Ticket Trap and Swapping Problems (7:10) How To Measure Your Success (9:18) Earn Better Problems ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.   Time Stamps:   (0:05) Does Your Content Suck? (1:50 The Opportunity With Organic Content (4:02) Skip Rate (6:06) Hold Rate (8:05) Comment Rate (11:07) Share Rate (13:35) Profile View Rate (15:28) From Organic to Paid ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.   Time Stamps:   (0:18) Scaling Through People (1:44) Feedback Process (4:35) Our Core Values (5:25) The PFF Framework (11:08) Integrating This Into Your KPI's ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have. And here's the thing most coaches get wrong about that. They assume the only way to give clients more value is to give them more time. More calls. More check-ins. More of you. That's the most expensive way to retain someone. And I'm going to show you today 20 ways to make clients feel like they can't leave because your program is that good.   Time Stamps:   (1:02) Our Legacy Program and Our Live Event (3:10) Intimate Touchpoints (3:55) The List (8:33) Architectural Upgrades (13:35) Why This Matters ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram  

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one!   Time Stamps:   (0:44) What We'll Cover Today (2:14) Context on Me (Jordan) (3:18) Our Highest Revenue Month (6:27) Our Offer Structure (8:14) Keys to Your Backend Offer (12:10) Sales Team (15:35) Growing Business Means Team Turnover (16:29) Long Term Goal ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.   Time Stamps:   (0:40) Where Place In Business with AI (2:35) AI Is Like Hiring A Team Member (4:48) AI Mock Sales Practice (7:04) AI Productivity Porn ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!   Time Stamps:   (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.   Time Stamps:   (3:23) Why Alex Hormozi Is Wrong (3:47) Quick Example of F*ck You Money (5:42) Our Wealth Accumulation and Why You Need Money (6:47) Alex Hormozi's Value Equation (8:06) Here's The Problem (11:05) The Intrinsic Worth Formula (13:21) Impact Skills (14:30) Next Episode ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Here's the thing about ideas. They feel like momentum. You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity. In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle. I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today.   Time Stamps:   (0:05) Honest Thoughts on Ideas (2:55) Why Your Brain Loves New Ideas  (7:15) Questions To Ask Yourself ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framework around why LTV is so important in your business.   Time Stamps:   (0:20) Our Daughter Marlee (1:45) The Story (5:38) Building Work Around Your Life (8:29) IFCA Has Been Acquired (13:44) Fostering Community (14:45) IFCA Client Examples (16:35) Our Upcoming Masterclass ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We've made the biggest decision in our professional career and the result is the two best coaching education programs in this industry just merged into one. We have officially sold Impact Fitness Coaching Academy to Taeler De Haes and we wanted to talk about all the details on this podcast.   Time Stamps:   (0:50) Erin's Perspective (3:18) The Intersection and Taeler's Perspective (8:55) Keeping The IFCA Legacy (10:38) Opposing Skillsets (14:04) Audience, Network, or Money (20:10) Energy, Focus, and Having Kids (22:58) Honest Thoughts on Healthy Competition (29:35) Erin's Triggering Reel ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how to make sure you pay employees fairly while having healthy margins.   Time Stamps:   (0:10) Profit Margins (1:30) Common Mistakes (4:20) Undercharging for Your Service (9:00) Paying Employees and Healthy Margins (10:06) Gross vs Net Profit (15:30) Raising Your Prices ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Let me give you a number. 1.8 million. That's roughly what a single metric cost us in annualized front-end revenue in early 2025. Not a bad hire. Not a broken offer. Not an ad account getting shut down. One number. That we let slip. Here's the math so you understand the stakes before we even get into the fix. At IFCA we run about 300 booked calls a month. We approve roughly 75% of those — 225 calls. The other 75 get dequeued. Either they don't qualify or our team proactively pulls them off the calendar so they don't pollute our data. So we're working with 225 approved calls. At a 25% close rate and a $9,500 average contract value — here's what happens at different show rates. At 73%, which was our historical baseline, 164 of those 225 people show up live. You close 25%. That's 41 new clients. Roughly $390,000 in front-end cash for the month. In early 2025, our show rate dropped to 45%. 101 people showing up live. 25 closes. $238,000 in front-end cash. Same calendar. Same closer. Same ad spend. $152,000 a month difference. $1.8 million annualized. And before I tell you how we got there, I want to make something clear: this was not a lead quality problem. I hear coaches say that all the time when their show rate tanks. "The leads are just worse now." Sometimes that's partially true. But a 45% show rate is almost never a lead quality problem. It is a system failure. It has an operational cause and an operational solution. I'll share what that operational solution is in today's episode.   Time Stamps:   (0:10) Fixing Show Rates (2:04) Show Rate Optmiziation Guide (2:34) Why Show Rates Are Dropping (6:20) Finding The Gaps In Your Sales Workflow (11:07) Justification Mode (16:48) Maximum Calendar Availability ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of.  The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who are winning right now aren't saying "I help busy moms lose weight." They're saying things so specific that their ideal client reads it and feels like they're being watched. In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll.   Time Stamps:   (0:54) Quick Story (2:14) Specificity Is Key (4:04) IFCA Client Viral Example (5:18) Using Claude For Intimate Hooks (6:57) Desired Focused Content (9:02) Consequence Based Urgency (10:36) How This Applies To Ads ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram  

One of the biggest mistakes I see online coaches make on sales calls is they think the more they explain… the more likely someone is to buy. And it's actually the opposite. The more complicated you make something, the more confused the prospect gets. And confused people do not buy. I was reviewing sales calls this week inside IFCA and I noticed something that honestly happens to almost every smart coach. They know TOO much. And because they know too much… They start teaching instead of selling. In this episode, I'll explain how to SELL instead of teach and why this is important for your potential prospect's ultimate transformation.   Time Stamps:   (0:45) Big Mistake On Sales Calls (3:40) The Biggest Shift (6:05) The Sales Script (8:22) Sell The Vacation (10:00) Let Me Know If You Enjoyed This ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram  

  We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this: What they believe they're worth. Not their content. Not their niche. Not their close rate. Their pricing confidence. So in this episode, I'm going to give you 10 sentences that will permanently change how you think about charging for your coaching program. I'll walk through each one with a real example or a real story, and by the time we're done, you're going to have a completely different relationship with your price.   Time Stamps:   (1:07) #1: Charging Higher Prices (4:12) #2: Charitable Isn't A Business Model (5:05) #3: Skin In The Game (6:02) #4: The Conviction Shift (7:01) #5: Saving Time Over Money (8:00) #6: Inspiration vs Motivation (9:12) #7: When Prospects Start Valuing Their Time (10:00) #8: Free or Full Price (11:34) #9: Sharing Over Selling (13:02) #10: Convincing The Wrong People (15:00) Working With IFCA ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Are you feeling called to go all-in on your fitness coaching business but haven't made that leap of faith yet? Listen in on today's episode because we have not one but two success stories to share with you and how we went about it differently but got the result we wanted. Taeler De Haes is joining us visiting from Dallas and we wanted to share our stories and perspectives on this pivotal life and career decision and how to approach it intelligently.   Time Stamps:   (1:49) Taeler's Journey (6:14) Navigating The Pandemic (9:29) Erin's Story (16:24) Money Mindset and Concert Tickets ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Most people are using AI like Google. "Give me ideas" "Write this for me". That's not where the power is. The power is when you feed it. In today's episode, I'm going to cover what we've been using AI for that's COMPLETELY changed the game for us when it comes to sales.   Time Stamps:   (0:30) Feeling Behind with AI In Your Business? (5:50) Data Driven Performance (6:43) Solving The Constraint (8:50) Avoiding AI As A Toy (12:10) Let Me Know If This Helped ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined. There are 262 million adults. Nearly 3 in 4 of them are overweight or obese. 79% of them are active on social media — that's over 207 million potential clients. That means there are more than 500 potential clients for every single coach in this country. Five hundred to one. Online fitness is not saturated. Your algorithm is saturated. There's a difference. Today I'm going to break down exactly how to transition from in-person to online coaching — without losing your clients, without undercharging, and without spending your life doing Zoom workouts. We've helped more than 1,300 in-person trainers make this exact move. I'm going to walk you through the whole thing — the offer, how delivery actually works, how you get clients, and the math behind what this can realistically look like.   Time Stamps:   (2:00) The Online Fitness Market (3:50) Free Guide In The Show Notes (5:20) Why In-Person Training Has A Cap (14:20) All You Need ---------------- Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Want a FREE Business Audit Quiz? DM Me Biz Audit on either my Instagram or IFCA's Instagram! If you've been posting consistently (content, stories, reels, DMs) working 50 hours a week, maybe even running ads... and you're still under $50K a month? There is a very specific reason for that. And it has almost nothing to do with how much content you're producing. The coaches I watch break through — like really break through, $70K, $100K, $200K months — they're not outworking you. They're not more talented. They don't have bigger followings. They fixed their math. And most coaches never fix their math because they don't even know which number is the problem. That's what today is about. If you're a coach somewhere between $10K and $40K a month and you feel like you're working WAY harder than your income reflects — stay with me. In this episode I'm going to walk you through the 5 numbers that determine whether you scale or plateau, the 3 archetypes of stuck coaches and which one you are, and the single number in YOUR funnel that's costing you the most right now.   Time Stamps:   (0:45) Why You're Under 30k A Month (6:50) Archetypes (8:35) DM Me "Biz Audit" ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a CEO… you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions.   Time Stamps:   (0:27) One Of Those Months Where Everything Is Broken? (4:42) How We Fixed The Problem (8:12) The Leadership Layer ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Wrapping up this series, I wanted to share some of my story and buckle up because this is the honest truth at many vulnerable times in my life. I'll take you back to my childhood, what happened in 2022, and the most recent incident and hopefully this reminds you that entrepreneurship and life in general is hard.   Time Stamps:   (0:43) What We Left Off On In Part 1 (1:55) My Background (7:00) What Happened in 2022 (10:23) The Turnaround (12:35) The 55k Med Clinic ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it. But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019.    Time Stamps:   (0:30) Different Style of Episode (2:05) Erin's Business Beginnings (9:50) Owning A Gym (18:00) Jordan Starting His Coaching Business (20:45) The Reality TV Show (33:40) Starting IFCA (36:40) What We'll Cover In Part 2 ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Most coaches think the hard part is getting their first clients but the truth is that's actually where the real problems begin. In this episode, I'm going to walk you through exactly where one of our students was when she entered Legacy and more importantly what we had to shift to take her from early success to actually building a real, scalable business. If you're sitting at your first 5, 10, maybe 15 clients and you're starting to feel overwhelmed or you're wondering what the next move is, this episode is for you.   Time Stamps:   (1:37) Recent IFCA Client Call (7:24) How Are You Spending Your Time? (10:05) Scaling Is Changing Strategy (15:35) The Truth About Entrepreneurship ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Here's the single biggest mistake I see coaches make with ads. It's not the targeting, the budget, or the offer. It's creating content in a vacuum. They sit down, think about what might work, write something, run it, and wonder why it's expensive.  Meanwhile their competitors have already done all the testing.  Their best ads have been running 90 days. The data is right there and almost nobody is looking at it. Today in Part 2 of this series, I'll explain exactly how you can analyze and iterate your ads based on what's working right now and if you've been wanting to get more advanced with your AI skills, this is a perfect way to do so.   Time Stamps:   (0:05) Listen To Part 1 First (1:55) Competitor Intelligence (4:40) Using Instagram As Research For Ads (6:10) Step By Step AI Ads Workflow (17:30) How We Can Help You ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

You've heard the advice a thousand times. Post consistently. Show up every day. Create value. Be authentic. And if you're like most coaches I talk to, you've done all of that.  And you're still sitting there wondering why the algorithm isn't rewarding you the way you expected. Here's what nobody's telling you: the algorithm changed.  Fundamentally. And most coaches are still playing by 2022 rules in a 2026 game. Today I'm breaking down exactly what Instagram and Facebook actually want from you right now across both your organic content and your paid ads.  And I'm going to show you why the coaches winning right now aren't necessarily more talented than you. They just have better intel.   Time Stamps:   (0:30) The Game Changed With Content (2:30) Why Ads Matter (4:30) What Is Andromeda? (10:50) DM Me "Ready"  ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram  

A few weeks ago, I spent fifty-five thousand dollars trying to fix myself. Not on a business problem. Not on a marketing campaign. On me. On my mental and physical state. And honestly? I'll get into the details of what that experience was like in a minute — but right now I want to tell you the most important thing I came home with. And it wasn't anything the clinic gave me. It was a reminder of something I already knew — the most important skill you can develop as a business owner isn't your work ethic. It isn't your offer. It isn't your content strategy. It's the ability to figure shit out. And figuring shit out really just means one thing. Knowing when to ask for help. And actually doing it.   Time Stamps:   (1:25) Figuring Shit Out (1:30) Where I Came From (5:15) South Korean Visitor (6:30) One Step Away From The In-Patient Psych Ward (11:53) Recent Burnout Episode (14:55) The Compass Problem ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram  

I was listening to an IFCA coaching situation recently where a coach had a client who kept trying to quit. Not once… twice. And on the surface, it's easy to label that client as: Difficult, Non-compliant, Unmotivated, and most would label them a "problem client." And don't get me wrong. Those clients exist. But here's the question I always ask: "Is this actually a client problem… or a leadership problem?" We'll walk through the answer to this question in today's episode.   Time Stamps:   (0:45) Helpful Leader Frameworks (3:44) The Report Card Framework (7:15) Leading Your Clients To The Truth ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

If you are working harder than ever right now and your business still feels like it is barely moving… There's a very good chance the problem is not your effort. It's that you are solving the wrong problem. And this is something I see all the time with coaches. They are not lazy. They are not passive. They are not sitting around doing nothing. They are doing a lot. But they are spending their time optimizing things that are not actually the constraint in the business. So today, I want to walk you through a really important concept that I think will help a lot of you simplify what you need to focus on next. Because if you can get this, you will stop wasting so much time on things that make you feel productive but do not actually grow the business.   Time Stamps:   (1:56) Recent Coaching Call (3:59) The Smartest Next Move (9:02) Cash and Making Good Decisions (12:50) Ask Yourself This (15:10) Please Share and Tag Us! ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Most entrepreneurs don't fail because they lack strategy. They fail because they cannot regulate themselves long enough for strategy to work. They pivot too fast. They react too fast. They spiral too fast. And the truth is… Business does not reward intensity. It rewards steadiness. In the last episode I talked about the nervous system of a CEO and why regulation is the price of admission for leadership. Today I want to go deeper into what that actually looks like in practice. Because resilience and patience are not personality traits. They are trained behaviors. And if you can learn to build them, you dramatically increase your odds of building a business that actually lasts.   Time Stamps:   (0:50) Why Most Entrepreneurs Fail (4:20) Resilience and Patience (8:45) Stay Steady Longer ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

I want to tell you something that might frustrate you. Business does not get easier. It just gives you a new problem. And if you are waiting for the moment where everything runs smoothly and there are no fires to put out, you are going to be waiting forever. Because here is the truth. You fix one constraint just to have another one pop up. That is literally the game. Today I want to reframe the anxiety you feel before the next level of growth. Because the new constraint is not proof that you are failing. It is proof that you are playing. ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

There is never a perfect time to have a baby as a business owner. There is never a perfect time to hire. There is never a perfect time to launch. There is never a perfect time to rest. If you are waiting for the moment when life and business align perfectly, you are going to wait forever. Today I want to talk about what to do when life and business collide. Because the answer is not control. The answer is better leadership.   Time Stamps:   (0:16) So Many IFCA Students Are Pregnant Right Now (0:40) Never A Perfect Time For Anything (3:56) Leading Through This Phase ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Sales is not just a business skill. Sometimes it is the moment where someone finally faces reality. And I'm going to say something intense, but I mean it. My dad died of a heart attack when he was 59. He had terrible lifestyle habits. If someone would have got on the phone with him and been like, bro, no, you're not stopping, quitting smoking a week from now. You're stopping today. You're going to leave your family. If someone went in on him, he'd probably still be alive today. That's what I want you to sit with and why you need to learn sales with a DGAF attitude.   Time Stamps:   (0:40) Sales Is When People Face Reality (2:44) Recent Open Hours Call (4:55) If You Care, You Will Dig (7:38) Remind Myself Of My Dad (10:03) Getting Out Of Your Ego ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid.    Topics Include:   - Automated Referral Process - Why Referrals Matter - Why You Aren't Getting Referrals - Keys to Improving Your Product - Flintstones vs Jetsons - Client Gifts - Common Pitfalls ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.   Topics include:   - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Into Action - PAS Framework - Quick Story - Episode 253 - Tag Us on Instagram ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Before I had kids, I thought parenting was about teaching them. Teaching them discipline. Teaching them kindness. Teaching them confidence. Teaching them how to behave. What I did not realize… Parenting is not about teaching.   It's about being exposed.   Motherhood exposed my impatience. My control issues. My nervous system. My ego. My marriage. My priorities.   Today I want to share 7 of the biggest lessons parenting has taught me so far and please DM me if any or all resonate with you!   Time Stamps:   (0:45) What Motherhood Has Exposed In Me (2:19) Lesson 1: Your Nervous System Is The Real Parent (5:46) Lesson 2: You Cannot Control Everything (7:52) Lesson #3: Ambition and Motherhood Are Not Enemies (9:47) Lesson 4: Your Marriage Becomes The Foundation or The Fracture (11:43) Lesson #5: Guilt Is Optional. Intention Is Not (14:12) Lesson #6: Kids Don't Need Perfection. They Need Repair (15:39) Lesson #7: The Small Moments Are The Real Ones ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Resilience is not grinding harder. Resilience is staying. And most entrepreneurs don't fail because they're incapable. They fail because they leave too early. Emotionally. Mentally. Sometimes physically. So today we're talking about the two traits nobody brags about on Instagram: Resilience and patience. If you're in a slower season right now, or you feel like things are not moving as fast as you want… this episode is for you.   Time Stamps:   (0:15) A Talk You Need At Any Stage of Business (2:17) What Resiliency Really Is (4:08) Patience Is Trust Compounding Over Time (6:00) Fear Is A Compass (8:20) Clarifying Massive Action (9:52) Protect Your Mental Inbox (11:13) Your Top 3 Priorities ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

If you're frustrated in your business right now…   It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated."   It's because you're solving the wrong problem for the phase you're in.   And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business at 100K.   Time Stamps:   (0:28) The Three Phases of Business (2:11) The Starter Phase - (0-5k) (5:12) The Growth Phase -  (5-15k) (8:20) The Scaling Phase - (15k - The Moon) (12:59) Recapping ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video