Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing

Highlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness