Ep 77 | Using AI for Measurement, Validation, and Stakeholder Buy in With Nick Borelli

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences. But here's the thing: AI in events is all about enhancement, not replacement. Nick Borelli steps into the spotlight in this episode to explore exactly that. It's not every day we have an AI expert on board, and this is just part one of his special feature on “Event Marketing: Redefined”. While part two will show us AI and tools like ChatGPT in action for event marketers, in this episode, Nick, the Marketing Director at Zenus, reveals: ✅ How AI can streamline event planning, saving time and resources. ✅ The importance of shifting from linear to iterative thinking in event planning. ✅ Creative ways AI can boost attendee engagement and satisfaction. Tune in for a blend of expert insight and practical advice on navigating the AI revolution in event marketing. Connect with Nick: On his LinkedIn: https://www.linkedin.com/in/nickborelli/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined