Ep 78 | Are we human or are we dancer? Katrina Collier from The Searchologist.

Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world. If you're trying to make your marketing approach and tactics more relatable as well as attempting your recruiters to take a similar approach then this is a fun and insightful listen. Utilising purpose, empathy and other 'human' levers in your marketing makes commercial sense. And it's the right thing to do. Thanks again Paiger for your ever-continued support to bring this podcast to the masses.