Ep 78 - Carrie-Lynn Rodenberg | Social Media Is TERRIBLE For You, But You Need It To Grow

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERETired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HERECarrie-Lynn Rodenberg is the founder of Turnkey Marketing. Carrie-Lynn explains how her team uses advanced, but fully legal, geo-targeted digital marketing to help auto repair shops reach customers right when they need services. Together, they reflect on the challenges and responsibilities that come with rapid business growth, especially as Carrie-Lynn balances running a large team and raising a family. Finally, they share honest confessions about time management, the dangers of distractions (like doomscrolling), and the evolving role of a business leader.Timestamps:00:00 Kicking off with shock collars for kids and hidden fences01:02 The power of geo-targeted marketing and “Big Brother” advertising03:33 Is hyper-targeted marketing actually legal? Carrie-Lynn explains05:14 Shop owner confessions: When your marketing team knows you better than you know yourself07:48 Growing the team: Challenges of explosive business growth09:58 Parenting confessions: Having 3 kids in under 4 years10:59 Letting go: Why shop kids don’t need to be bubble wrapped12:03 Childhood nostalgia: Drinking from the hose and living to tell the tale14:16 The emotional cost of success: Stepping up and supporting your team17:01 How to keep evolving as a leader—and why it matters18:00 Structuring your goals (without losing your mind)20:05 When shiny objects (like podcasts) derail your business21:26 The trap of doom scrolling and living with intention24:11 Building real connections versus losing time on social media25:06 Next-level onboarding: How Turnkey Marketing works with new shops28:04 Shop marketing myths: Grocery store receipts and bus benches? No thanks!