Ep 78 | From Exhibitor to Moment Maker: A Playbook for Winning Your Industry’s Heart

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night! In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times. Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactics, from VIP experiences to unique branding moves like their signature purple suits. That’s why through creativity, deep customer engagement, and strategic risk-taking, Andrew shares how they've not only captivated their ideal clients but also fostered a culture of excellence that others strive to emulate. Listen to learn: ✅ How to create VIP experiences that transform clients into brand champions. ✅ Strategies for building deep, meaningful relationships with clients beyond the event floor. ✅ The importance of brand differentiation and how unique, bold choices make a lasting impression. Whether you're looking to elevate your current strategies or seeking inspiration to overhaul your event marketing approach, this episode is your gateway to becoming an industry standout! Connect with Andrew: On his LinkedIn: https://www.linkedin.com/in/andrewrsmallwood/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined