Ep 78: Why Birth Workers Should Ignore Some “2026 Business Advice”

If you spend any time on business Instagram or TikTok right now, you’ve probably seen a flood of posts about what works in business in 2026.Stop posting educational content.Use custom AI tools for everything.Say something controversial to grow faster.But much of this advice is coming from people who are selling to coaches, creators, and influencers not people working in healthcare-adjacent professions like birth work.In this episode, Niamh Cassidy (IBCLC, antenatal educator and business coach for birth workers) unpacks three pieces of popular business advice currently circulating online and explains why birth workers should think twice before following it.Because strategies that grow quickly online can sometimes damage credibility and trust, and in birth work, trust is everything.In This EpisodeNiamh discusses:Why the advice to “stop posting educational content” doesn’t make sense for birth workersHow educational posts build trust, authority and credibility with expectant and new parentsWhy parents actively search for evidence-based information about birth, breastfeeding and newborn careThe growing trend of custom AI tools and AI-generated advice in businessWhy relying on someone else’s AI tool can dilute your voice and professional judgementPractical ways birth workers can use AI as a tool without outsourcing their expertiseThe rise of controversial or polarising content designed purely to drive engagementWhy “hot takes” and debate-driven content can undermine credibility in a trust-based professionHow viral reach is not the same as attracting aligned clientsWhy sustainable growth for birth workers comes from consistency, clarity and trustWhat Actually Works for Birth WorkersInstead of chasing online trends designed for influencers, Niamh shares three principles that support sustainable, ethical business growth in birth work:1. Trust grows birth businessesFamilies choose birth professionals they feel safe with. Clear, grounded, evidence-aware communication builds that trust.2. Consistency matters more than going viralShowing up regularly with useful information is far more effective than chasing occasional viral posts.3. Strategy should match your stage of businessThe advice that works for someone with a fully booked practice may not be right for someone just starting out.Brilliant at the work. Finding the business side harder than it should be? Making Birthwork Work is a free live masterclass for doulas, IBCLCs, antenatal educators and postpartum professionals. One hour. Tuesday 15 September, 7pm. Get your ticket here yourbirthbiz.com/mbw  Get the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In