Ep. 8. Bad Bunny & Boardroom Truths - with Kathy Kmiotek, Founder of Kmiotek Advisors & Consulting

What do Bad Bunny, red lipstick, and 21 million pieces of direct mail have in common? Discipline. Visibility. Revenue. In this episode of Her Path to Revenue, Janelle sits down with Kathy Kmiotek, FinTech and SaaS growth leader and Founder of Kmiotek Advisors & Consulting, to unpack what it really takes to turn marketing into a true revenue engine. With more than 20 years of experience spanning publishing, financial services, and FinTech, Kathy shares how she built her career on performance accountability—from managing subscription P&Ls in media to driving enterprise SaaS growth in regulated industries. This conversation goes beyond tactics. It’s about: Why direct mail taught her the science of marketing (and why those principles still apply today) The critical difference between business strategy vs. marketing strategy Why tactics are distribution channels—not strategy Reinventing your career at 40 (and doing it again at 50) Visibility, legacy, and building financial freedom on your own terms And yes… how Bad Bunny and red lipstick help her step into her alter ego before big moments Connect with Kathy on LinkedIn: https://www.linkedin.com/in/kathryn-kmiotek/