EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce. They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it! Here's what we're diving into: Hot off the press: Gmail's "Shielded Email" Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law Cadence & frequency strategies for SMS SMS copywriting tactics: personalization, urgency, and the perfect CTA Unifying SMS and email for seamless campaigns Common SMS mistakes and how to avoid them ______ 00:21 Understanding SMS Marketing 00:43 Exploring Blue Sky Social Media 02:04 Welcome to Send It Podcast 02:33 Thank you to our sponsors! 05:12 Diving into SMS Strategy 11:50 Compliance and Deliverability in SMS 15:23 Best Practices for SMS Timing 17:11 Optimal SMS Frequency 18:38 Crafting Effective SMS Copy 19:56 Tone and Personalization in SMS 21:30 Integrating Email and SMS Strategies 26:38 SMS vs MMS: Cost and Effectiveness 29:00 High-Intent SMS Tactics 30:30 Common SMS Mistakes to Avoid 33:01 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!