Ep. 8 Financial Literacy for Small Business (part 2): A Conversation with Evelyn Aucoin

In this episode of Kicking Ass and Taking Names, Marlon interviews Evelyn Aucoin, a financial expert, discussing the critical role of CFOs in business growth, how to identify red flags in financial professionals, and the importance of partnerships and equity in business. Evelyn shares her insights on effective financial management and offers valuable advice for business owners to prioritize actions that drive revenue.Chapters00:00 The Role of a Fractional CFO in Decision-Making and Forecasting03:12 Choosing the Right Partnerships in Business15:46 The Litmus Test for Partnerships: Handling Crises and Making Decisions17:32 The Strength of Diversity in Partnerships21:13 Understanding the Value of Your Business24:51 The Role of a Fractional CFO in Partnerships39:15 Prioritizing Top Line Growth