Ep 8 | Outdoor Events And Experiential Activations That Mean Business with Matt Andrews and Brian Baker

from Event Marketing: Redefined · host Mollie Stahl / Brian Baker / Matt Andrews

Outdoor events, pop up activations and experiential marketing campaigns are taking off 🚀 in the post covid world. However, unlike before, the outdoor events of the roaring 2020s and the times beyond will have to be more creative, more immersive, and look far different than the ones we used to see In other words, event marketers need to brush up on their skills! To help you navigate this new landscape of possibility, we're having a discussion with the VP of Sales of Highmark TechSystems, Matt Andrews, and the company's Vice President and Creative Leader, Brian Baker! Here's what we talked about: - The most effective and unique outdoor usage Matt and Brian have seen yet. - The current trends in outdoor event marketing. - Mobile tours: Are they working? And what are they exactly? - What to do as a first-time outdoor events planner. Learn what’s creatively possible, and what’s actually working, with the experts and leading brand agencies in the industry. We are incredibly excited to present you this episode of Event Marketing: Redefined! Connect with Mollie: On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect Brian: On his LinkedIn: https://www.linkedin.com/in/brian-baker-941b482/ Connect with Matt: On his LinkedIn: https://www.linkedin.com/in/matt-andrews-6aa78222/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Episode metadata supplied by the publisher feed · Published Oct 26, 2022

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Ep 8 | Outdoor Events And Experiential Activations That Mean Business with Matt Andrews and Brian Baker

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This episode was published on October 26, 2022.

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