Ep. 8: The Art of Interest Media: Enhancing Your Instagram Presence

This week we discuss how to best use Instagram's features to boost your online presence, including some of Instagram's newer features.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode delves into the intricacies of effectively utilizing Instagram as a strategic tool for business growth, particularly within the realm of martial arts. We explore the notion that Instagram should be regarded as "interest media," wherein the focus shifts from merely social interactions to the cultivation of content that resonates with the audience's interests. Throughout our discussion, we emphasize the importance of creating engaging content—whether it be humorous, educational, or relatable—that encourages interactions such as likes, shares, and comments. Additionally, we highlight the various types of posts available on the platform, including single images, carousels, and reels, each serving distinct purposes in audience engagement. Ultimately, our objective is to provide actionable insights that empower listeners to enhance their Instagram presence and foster a thriving community around their business endeavors.Companies mentioned in this episode:InstagramFacebookElementLiquid IV