Ep. 8 - Unfiltered: What Gen Z Wants from Brands episode artwork

EPISODE · Sep 16, 2026 · 27 MIN

Ep. 8 - Unfiltered: What Gen Z Wants from Brands

from The Buzz Word by buzzback · host buzzback

What does Gen Z really want from brands? Jenny is joined by Emily Brook of Nestlé and Alexia Lebon of Pernod Ricard to explore the tensions shaping their generation, from anxiety and resilience to moderation and enjoyment, familiarity and experimentation. They discuss why authenticity, value, and emotional payoff matter, and how brands can connect with Gen Z without trying too hard.

Episode metadata supplied by the publisher feed · Published Sep 16, 2026

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Ep. 8 - Unfiltered: What Gen Z Wants from Brands

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