EPISODE · Sep 16, 2026 · 27 MIN
Ep. 8 - Unfiltered: What Gen Z Wants from Brands
from The Buzz Word by buzzback · host buzzback
What does Gen Z really want from brands? Jenny is joined by Emily Brook of Nestlé and Alexia Lebon of Pernod Ricard to explore the tensions shaping their generation, from anxiety and resilience to moderation and enjoyment, familiarity and experimentation. They discuss why authenticity, value, and emotional payoff matter, and how brands can connect with Gen Z without trying too hard.
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Ep. 8 - Unfiltered: What Gen Z Wants from Brands
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